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Cristina Viteri has held various roles in the marketing and sales industry since 2010. Cristina began their career as a Graduate Assistant and Student Technology Specialist at West Texas A&M University, where they assisted professors with their daily duties, grading test papers, and providing training to students and faculty. In 2015, they became the President of the American Marketing Association, where they increased membership by 80 percent and fundraised $4,000 for operational expenses. That same year, they also worked as a Marketing Intern at Banco del Pichincha, where they delivered highly consistent and predictable sales results, assisted the financial manager with sales analysis, and collected and analyzed data from different sources. Since 2017, they have been a Sales and Marketing Executive NSAM and Marketing Analyst at GVERSE GeoGraphix.

Cristina Viteri has a diverse educational background. From 2010 to 2014, they obtained a Bachelor of Business Administration (B.B.A.) in Marketing from West Texas A&M University. Cristina then went on to pursue two Master's degrees from the same university, first in Finance and Economics from 2015 to 2016, and then in MBA/ CIS from 2014 to 2016. Additionally, they have obtained three certifications from LinkedIn in 2021, including Embracing Unexpected Change, Sales: Closing Strategies, and Virtual Selling for Sales Professionals.