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Shay became CEO of GVC in July 2020, having previously been Chief Operating Officer, a position he held since joining the Group in March 2016. Prior to GVC, he was Chief Strategy Officer of Gala Coral, and Chief Operating Officer of Playtech plc. An Israeli citizen, Shay has a Bachelor of Applied Science degree in computer science from Tel Aviv University and a Masters in Business Administration (MBA) from the Kellogg School of Management at Northwestern University, Chicago.