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Gvantsa Datuashvili is a seasoned marketing professional with extensive experience in strategic and creative roles. Currently serving as a Senior Strategist at GUT since January 2021, Gvantsa previously held positions as a Creative Director and Creative Group Head at Saatchi & Saatchi Tbilisi from September 2017 to January 2021 and July 2016 to February 2017, respectively. Earlier career highlights include roles as a Creative Copywriter at Windfor's Communication and Senior Copywriter at Publicis Groupe Georgia. Gvantsa began a career in copywriting with Publicis Groupe Georgia and has built a strong foundation in marketing through academic education, including a Bachelor’s degree in Business Administration with a focus on Marketing from Free University of Tbilisi and ongoing studies at Miami Ad School Toronto.