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Lena Gerber is a seasoned marketing professional currently serving as Senior Growth Marketing Manager at Guild Education, where responsibilities include leading down-funnel marketing campaigns, managing extensive A/B testing, and devising communication strategies for significant product launches. Previously, Lena held roles such as Growth Marketing Manager at the Colorado Office of Economic Development and International Trade, overseeing digital marketing efforts and managing a successful economic recovery response during the COVID-19 pandemic. With a strong background in digital marketing, website development, and content creation, Lena has consistently driven engagement and enrollment metrics across various organizations. Lena holds a Master's Degree in International and Intercultural Communication and an MBA from the University of Denver, along with dual Bachelor's Degrees in Law & Society and Psychology from Purdue University.