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Yasra Zahid is an experienced account manager currently at GumGum since April 2023, following a role as a programmatic specialist at GroupM Netherlands from August 2022 to April 2023. Previously, Yasra served as an assistant media planner at Mindshare from July 2019 to July 2020, where significant contributions included launching multiple brands and campaigns on TV and digital platforms, achieving a 60% increase in media KPIs, and managing a yearly advertising budget of 2 million euros. Earlier experience includes working as a strategy executive at Creative Chaos, leading global client projects and managing cross-functional teams. Yasra holds a Master's degree in Communication and Media Studies from Erasmus University Rotterdam and a Bachelor's degree from Lahore University of Management Sciences.