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Rob Hall currently serves as both Playground xyz’s CEO and Head of Attention Intelligence for GumGum. GumGum acquired Playground xyz in December of 2021 and is in the process of integrating the two companies and technologies.

Having spent many years in the advertising industry, Rob saw an opportunity to bring the art and science of effective brand building together and founded Playground xyz in Sydney in 2015. 6 years later the business has 80+ employees, offices all around the world and is the leader in attention based advertising solutions.

Rob is passionate about consumer behaviour and psychology, advertising technology and, of course, the quest to earn precious attention for brands. Rob graduated from the University of New England (AU) with a Bachelor’s degree in Commerc