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Helen Spei is a seasoned marketing professional with extensive experience in both B2B and B2C sectors. Currently serving as the Marketing Director for Retail - Consumer Goods at GMG since June 2022, Helen has previously held significant roles including Head of Marketing at Dubai World Trade Centre and Head of Retail - Marketing, Brand & Comms for Carrefour UAE at Majid Al Futtaim. Helen's career spans over two decades, beginning at TRIAENA TOURS & CONGRESS as an Events Coordinator and advancing through various positions, including Marketing Director at Western Union, where strategic B2B and B2C marketing initiatives were developed. Helen holds multiple qualifications in marketing, including a Professional Postgraduate Diploma from the Chartered Institute of Marketing and a Diploma in Digital Marketing from the Digital Marketing Institute.