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Marco Frigatti has been with Guinness World Records since December 2004, serving in several senior vice president roles, including SVP Consultancy, SVP of East Asia and MENA, SVP of Greater China & Japan, SVP of Greater China, and SVP of Records. Responsibilities include overseeing global consultancy offices in major cities such as Beijing, Tokyo, Dubai, London, and New York, as well as managing the Commercial and Operational arms of the Records Department to drive financial success and strategic development. Prior to Guinness World Records, Marco held project management and sales positions at Binari Sonori and Fattoria La Vialla, and served as Area Manager at Travelex. Marco Frigatti earned a Master’s in International Studies, Languages, Linguistics, and Economics from Università degli Studi di Trieste.