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Jessica Lombard

Digital Strategy Lead, Ecommerce at Guideposts

Jessica Lombard has a diverse work experience spanning several companies and roles. Most recently, they worked at Guideposts as the Digital Strategy Lead for eCommerce, starting in July 2020. Prior to that, Jessica was the Digital Marketing Manager at Guideposts from August 2019 to July 2020.

Before joining Guideposts, Jessica worked at Church Hill Classics / diplomaframe.com for over a decade. Jessica'sroles at the company included Ecommerce Marketing Manager, Marketing Manager, Assistant Marketing Manager, Marketing Assistant, and Marketing Intern.

Jessica also has past experience at Big Y Foods, where they worked in various customer service and administrative roles, including Employee Services Representative (ESR) and Customer Service/Payroll Clerk/Backup Scanning Coordinator.

Jessica Lombard holds a Bachelor of Business Administration (BBA) degree with a specialization in Marketing - Interactive Marketing Option from Western Connecticut State University, which they completed from 2004 to 2008. Jessica then pursued a Master of Business Administration (MBA) degree in Marketing from Southern Connecticut State University, graduating between 2011 and 2013. Prior to their higher education, Jessica attended New Fairfield High School for their secondary education. In terms of certifications, they have obtained the Advanced Google Analytics Certified, Google Analytics for Power Users, and the Google Analytics 4 (GA4) Essential Training certifications from Google. Jessica has also completed the Professional Diploma in Digital Strategy & Planning from the Digital Marketing Institute and the Certification in Website Usability and Design from the Online Marketing Institute. Additionally, they are currently in the process of obtaining the Google Analytics Certification GA4 from the Google Digital Academy (Skillshop), expected to be completed in 2023.

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