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Xin Lu has over 20 years of experience in various roles in the retail industry. Most recently, they served as the Head of Franchises and Business Development at GUESS?, Inc., where they were responsible for overseeing franchises and driving business growth. Prior to that, they held the position of Director of Franchisee at the same company.

Before joining GUESS?, Inc., Lu worked at ECCO Shoes as the Senior National Sales Manager, where they developed sales strategies, managed business expansion plans, and established partnerships with dealers and department stores. Xin also had additional responsibilities in performance category development and brand strategy exploration.

Earlier in their career, Lu served as the National KA Manager at Amer Sports, where they achieved significant growth in the company's biggest accounts through joint strategic business plans and effective competition strategies. Xin also worked as the National KA Manager at Puma, focusing on key account management and development strategies.

Prior to Puma, Lu was employed at adidas as the National Project Manager, overseeing key account strategies and projects. Xin began their career at Nike as the Coastal Senior Account Manager, responsible for retailer management and channel development.

Before entering the retail industry, Lu worked at Roche Pharmaceuticals as a Regional Sales Supervisor.

Xin Lu obtained a PG Certificate/Diploma in Global Business from Nottingham Trent University from 2017 to 2019. Prior to that, they completed a Bachelor's degree in International Accounting at the University of International Business and Economics from 1994 to 1998. Additionally, Xin Lu studied International Accounting at the University of International Business and Economics and pursued Organizational Leadership at NTU, although the specific dates for these two experiences were not provided.