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Ouenda Baaissa currently serves as the Senior Vice President of Corporate Finance, Information Technology, and Business Intelligence at Guayakí Yerba Mate since September 2022. Previously, Ouenda held multiple leadership roles at Viceroy Hotel Group, including Vice-President and Corporate Controller, from November 2013 to October 2022. Additional experience includes positions as Controller at Excelline Food Products LLC., Vice President and Controller at Real Mex Foods, Inc., Financial Analyst at El Gallo Giro, Corp., and Business Analyst at Harmony Financial Services, Corp. Earlier career roles include work in the Communication Department at Accor and the Global Export Department at Colgate Palmolive. Ouenda Baaissa has advanced academic credentials from Harvard Business School, as well as the University of Paris I: Panthéon-Sorbonne, where degrees in Finance, Economics, and Commerce Exterieur were earned.