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Alexandria Patton is an experienced professional in brand management and innovation, currently serving as the Director of Brand Management & Innovation at Guayakí Yerba Mate since November 2024. Prior to this role, Alexandria held multiple positions at Harmless Harvest from November 2018 to November 2024, ranging from Innovation Manager to Associate Director of Innovation. Alexandria's career also includes experience at Del Monte Foods, Inc. as an Associate Brand Manager, as well as various innovation roles at Plum Organics. Early career experience includes roles at Warby Parker and the University of California Berkeley Haas School of Business, where Alexandria developed marketing and communication skills and managed event planning and donor stewardship initiatives. Alexandria holds a B.A. in Communication with a focus on Sports Management from UC Santa Barbara.