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Conrad Lisco is a seasoned marketing executive with over 20 years of experience in brand strategy and go-to-market execution. Currently serving as Chief Brand Officer at Guaranteed Rate, Conrad leads brand evolution and market positioning for the fintech firm. As the Founder of Makeshift, Conrad focuses on story-led growth for startups and scaleups. Previous roles include Chief Marketing Officer at Fyllo, where Conrad built a robust marketing organization, and Senior Vice President Marketing at Amobee, executing strategies for a $1B global portfolio. Additional leadership positions held at co:collective, R/GA, Merkle, Berlin Cameron, and Crispin Porter Bogusky underscore a diverse background in marketing and brand development. Conrad holds an MBA in Marketing from Loyola University Chicago and a BS in Finance from Florida State University.