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Nidhi Arora is currently serving as a Senior Business Analyst & Career Manager at Groundswell, where Nidhi is involved in the TrAMS project for FTA (DOT) and plays a crucial role in product optimization efforts using Agile methodologies. Nidhi is also a Small Business Owner at Ethnic Roots LLC. With a background in various roles such as Senior Manager at JOYLINE, Consultant/Trainer at adidas, and Category Manager at Aditya Birla Fashion and Retail Ltd, Nidhi's experience spans across different industries. Nidhi holds a Master of Business Administration (MBA) from George Mason University and has specialized in Data Mining & Business Analytics.