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Nikita Zakharchenko has extensive experience in business development and brand management, currently serving as a Business Development professional at GSC Game World since 2021. Prior to this role, Zakharchenko was the Executive Director at Conceptum from December 2014 to 2021. Zakharchenko's career at Procter & Gamble spanned over six years, where key achievements included leading the development of strategic marketing plans for the Fabric Care portfolio and launching significant innovations across Eastern Europe and Central Asia. Zakharchenko's earlier positions include roles as Commercial Director and Marketing Manager at the Group of Companies «In Yure», and Marketing Assistant during an internship at Publishing House "In Yure". Zakharchenko holds a Master of Marketing from the National Academy of Management, obtained in 2006.