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Tracey Kelly is a seasoned marketing professional with extensive experience in brand and communications, currently serving as Senior Marketing Specialist at GS1 Australia. Since September 2018, Tracey has been instrumental in planning and executing marketing strategies across various business units, including Supply Chain Improvement and Customer Engagement, with a portfolio that encompasses FMCG, Retail, and Healthcare sectors. Prior to GS1, Tracey held the Marketing & Communications role at Muddy Boots Software, where a key achievement included initiating HACCP certification in Australia, and gained valuable experience through positions at Monash University, Coles Supermarkets, and various executive support roles. Educational qualifications include a Diploma of Project Management, a B2B Accelerated Program, and two Diplomas from Monash University in Marketing and Teaching.