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Rafael Martins serves as the Executive Director at Grupo Vidas, where responsibilities encompass strategic and operational management of the organization nationwide, supported by extensive experience in home care management, hospice services, hospitals, and medical centers. Prior roles include Executive Manager and Administrative Manager at Lubsil GrandCar, and Commercial Manager at Samcil Planos de Saúde. Rafael holds a diverse educational background, including an MBA in Health Management from USP - Universidade de São Paulo, as well as various postgraduate degrees in areas such as Artificial Intelligence and Data Science, Palliative Care, and Business Administration, complemented by ongoing studies in Strategic Management of Health Organizations at Universidad Europea del Atlántico and Leadership at Cbexs.