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Ruth Celada Fernández has a wealth of experience in business development, project management, and franchise expansion within the retail industry. With a background in marketing and a master's degree in advertising, Ruth has held various managerial roles at companies such as Ávoris and Phone House España. Ruth is currently serving as the Expansion Operations and Projects Manager at Grupo Vemare, where Ruth oversees franchise expansion strategies and project development. Their expertise in adapting business models to fit market demands has resulted in significant growth and reduced turnover rates in their previous roles.