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Airam Fernández Hernández possesses extensive experience in product management and market intelligence. Currently serving as Jefe de Producto at Grupo Vasconia SAB since December 2016, Airam specializes in developing pricing, distribution, and communication strategies for various products, as well as identifying innovative and profitable product opportunities. Previous roles include Gerente Master de Inteligencia de Mercado, where Airam conducted market studies to understand user needs and analyze product proposals, and positions within market intelligence and category management. Additional experience encompasses coordinating marketing for Laureate International Universities, managing store expansion at Walmart México y Centroamérica, and leading a project at SENER. Airam holds a degree in Marketing from Instituto de Mercadotecnia y Publicidad.