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Marta Malo Roldán is a seasoned professional in paid media management with extensive experience across various prestigious companies. Currently serving as a Paid Media Manager at Grupo VARMA since April 2024, Marta previously held the position of Responsable de Medios e Investigación at DOMINION GLOBAL, where responsibilities included advertising strategy and direct media negotiations for multiple clients. At LaLiga, as Head Of Media, Marta established the media team and oversaw advertising strategies across global markets. Additional roles at Carat and Mindshare involved media strategy development and managing international accounts, while earlier experiences at OMD España and Adconion Media Group provided foundational skills in media planning and sales support. Marta holds a Licenciatura in Publicidad y Relaciones Públicas from Universidad Complutense de Madrid.