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César Prats Mateos is a seasoned professional with extensive experience in sales management and business development across various sectors, including food and hospitality. Currently serving as GESTOR HORECA MARCAS DE RESTAURACIÓN at Grupo VARMA since July 2023, César has previously held key positions at Grupo Osborne, where responsibilities included implementing commercial policies for the Cinco Jotas brand, and at EAE Business School, focusing on academic advising and admissions. Previous roles include promoting sales at Grefusa, leading sales efforts for CONFITURAS GOYA SA, and managing client relations at Vodafone. César possesses a robust academic background with degrees from renowned institutions, including a Bachelor Honours Degree in Advertising, Marketing and Public Relations from the University of Wales and a Grado en Administración y Dirección de Empresas from Universidad Europea.