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Janaina Ribeiro Toledo serves as the Head of Trade Marketing Categoria at Grupo Petrópolis since May 2024, following an extensive career at Samsung Electronics, where roles included Head of VMD Group and Trade Marketing Senior Manager. In these positions, Janaina implemented communication strategies and training programs to enhance product visibility at points of sale. Previous experience includes consulting for sales and trade marketing at People and Sales Solutions, training management roles at Johnson & Johnson and L'Oréal, and establishing training frameworks for The Beauty Box. Janaina holds multiple degrees, including a post-graduate education in Business Management with an emphasis on Marketing from ESPM and an MBA in Marketing from FGV - Fundação Getulio Vargas.