ÂÜÀòÂÒÂ×

Gerardo Rico is a seasoned professional with extensive experience in strategic planning, marketing, and sales across various industries. Currently serving as the Director de Planeación Estratégica y Mercado at LAMOSA since June 2019, Gerardo also holds the position of Director Asociado at TheRetailAcademy.org, where responsibilities include designing and facilitating training programs for executives in consumer-oriented businesses. In addition, Gerardo has been the Director Comercial at Shopper & Trade Marketing Solutions since November 2011, leading transformative consulting projects for major corporations. Previous roles include Gerente Nacional de Trade Marketing at GRUMA and Gerente de Desarrollo de Marketing at British American Tobacco, where strategic initiatives significantly influenced market position and growth. Gerardo started their career as Gerente Regional de Ventas y Trade Marketing at BAT Venezuela, managing extensive sales teams. Gerardo holds a Licenciado in Contaduría Pública from Universidad Católica del Táchira.