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Yarê Protzek serves as the Gerente de Marketing e Vendas at Grupo Integrado since September 2022, following a substantial tenure at UniCesumar, where roles included Gerente de Conteúdo and Supervisora de Marketing | Conteúdo. Experience spans strategic management of branding and promotional campaigns, crisis management, and content marketing initiatives. Previous positions include assessments and analyses at Orn Mídia Comunicação and roles in public relations, content production, and media relations in various governmental and news organizations. Educational qualifications feature a Bachelor's in Social Communication/Journalism, a specialization in Audiovisual Language and Cinema, and an ongoing MBA in Organizational Communication Management from UniCesumar.