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Eduardo Ortiz Tirado Serrano's professional career includes several Marketing positions in Herdez, Richardson-Vicks, Procter and Gamble and SC Johnson and Son. In SC Johnson and Son was appointed as Corporate Vice President and General Manager for Mexico and Central America.

He was Board Member in CONAR (Self-regulation and Advertising Ethics Council), in CEMEFI (Mexican Center for Philanthropy) and member of the advisory council for Great Place to Work-Mexico. He currently is Director in Aerobal and Gridimex. Board Member of ENACTUS, Un Mañana para la Comunidad and member of the Advisory Council of Fundación Xochitla.