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Renato Roschel serves as the Director of Digital & Analytics at ·¡²õ±è²¹Ã§´Ç±ô²¹²õ±ð°ù since April 2019, overseeing media performance, CRM, digital products, and insights while also teaching Data Analytics. Previously, Renato held the position of Head of Digital Strategies, focusing on building a data analytics team and managing online marketing budgets. Renato has experience as a Data Analytics Instructor at Digital House Brasil, where topics ranged from KPIs to predictive statistics. At Google, Renato worked as a Sr. Business Data Analyst, enhancing incentive programs through data analysis. Earlier roles include Data Science Intern at Eros Digital, and extensive experience in e-commerce and IT management at Cacula de Pneus. Educational qualifications include an MBA in Marketing, a Bachelor's in Computer Science, and certificates in Data Analytics from the University of California, Santa Cruz.