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Rafael Bernal brings extensive experience in IT leadership, currently serving as CIO and CTO at ITALIKA since October 2023, focusing on the assembly, import, distribution, and sales of motorcycles. Prior to this role, Rafael held the position of Director of Technical Support at Grupo Salinas from December 2016 to September 2023, where responsibility included leading a global team across multiple countries and driving strategic technical support activities. Rafael's earlier career includes significant achievements as IT Manager at Grupo Elektra from June 2002 to November 2016, overseeing the design and operation of a robust corporate data warehouse infrastructure, and as IT Manager at Grupo Difusión Científica S.A. de C.V. from June 1994 to February 2002, leading the implementation of local networks and data centers. Rafael holds a BS in Computer Systems Engineering from Universidad Tecnológica de México and has completed several executive programs at IPADE Business School.