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Juan Purata is a seasoned MarTech Manager with extensive experience in digital marketing technology and operations. Currently leading MarTech initiatives at Grupo Salinas since 2021, Juan specializes in technologies for SEO, analytics, and data integration, having notably implemented cloud architecture and marketing data warehouses utilizing GCP and AWS. Prior roles include managing digital marketing operations at Banco Azteca and leading ad tech solutions at Twinkey, where expertise in programmatic buying, audience analysis, and marketing automation was developed. Juan's technical background includes front-end development and software engineering, supported by a solid educational foundation in information technology and ongoing professional development in data science and programming.