Ivan Jimenez Sevilla is an accomplished marketing professional with extensive experience in the sports and consumer goods sectors. Currently serving as Director de Marketing at Grupo dportenis since December 2016, Ivan has previously held key positions such as Commercial Director at Atlas F.C. and Commercial Subdirector at CHIVAS FC, where significant contributions included brand positioning and the strategic launch of impactful marketing campaigns. Ivan's career also includes a tenure as Marketing Manager at Cosmocel, S.A., where a strategic marketing model was developed for 28 countries, achieving notable sales growth. Earlier experience at CervecerÃa Cuauhtémoc-Moctezuma involved various roles in brand and channel management, cultivating a strong foundation in marketing. Ivan holds a degree in International Business from Universidad de Guadalajara.
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