Horacio Balseiro is an experienced executive with a robust background in management and leadership within the consumer goods sector. Currently serving as Director at Cromus Soluções, Balseiro has previously held significant positions at BIC, including Managing Director for Mexico & Central America and General Manager for both Brazil and Uruguay. Balseiro's educational background includes a degree in Contador Publico from Universidad de la República and an MBA in International Executive Administration from USP - Universidade de São Paulo.