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Rafael V. Barbosa has a diverse work experience in the field of e-commerce, marketing, and omnichannel management. Rafael started their career as a Supervisor of E-commerce at Global Co., where they were responsible for coordinating the production of content and design for three online stores. Rafael then worked as a Coordinator of E-commerce at GUERREIRO Joias before joining Grupo MGB as a Coordinator of Marketing. At Grupo MGB, they coordinated digital marketing activities, managed social media presence, and developed campaigns for the group's brands. Rafael also worked as a Consultant of Marketing and E-commerce, providing consulting services to small businesses in various areas, such as e-commerce implementation and marketing strategy. Later, they served as the Head of E-commerce and Omnichannel at Cacau Show, where they led the e-commerce and omnichannel departments. Prior to their current role, they worked as part of the E-commerce team at Grupo Pereira. Currently, they hold the position of Head of E-commerce at Grupo Cimed.

Rafael V. Barbosa holds a Master of Business Administration (MBA) degree in Digital Marketing from FGV - Fundação Getulio Vargas, earned in 2015. Prior to this, they completed their Bachelor's degree in Digital Design at Universidade Anhembi Morumbi from 2004-2008.