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Fernando Sodre has extensive work experience in marketing and leadership roles. Fernando is currently serving as the Marketing Director at Grupo Cimed since April 2021. In their previous role at U.SK Dermatology from July 2019 to March 2021, they successfully boosted the company's prescription and cosmeceuticals portfolios and launched the Aesthetics Business Unit, turning the company's financials from losses to profit. Prior to that, they held various positions at Nestlé Skin Health from 2015 to 2019, including Proactiv & Digital Transformation Head, Consumer BU Head, and MKT Manager. Fernando also served as the Executive Director at Moderm Laboratories Ltda from September 2011 to December 2014, where they developed a start-up and achieved significant growth in brand recognition and market presence. Fernando began their career at Johnson & Johnson Health and Wellness Solutions, Inc. as the Sundown Sr Brand Manager from August 2010 to September 2011.

Fernando Sodre has a diverse education history. In 1996, they attended Universidade Presbiteriana Mackenzie and completed their Bachelor's degree in Business Administration in 2001. In 2006, Fernando pursued further education at FIA Business School, where they obtained a Master of Business Administration (MBA) with a focus on Business Administration. More recently, in 2021, Fernando attended ComSchool International to acquire specialized knowledge in E-Commerce, completing a course in E-Commerce Management.