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Giannina Lizeth Inocente Jacobe is a marketing and data coordinator with extensive experience in various sectors, including beverage, veterinary, and consumer products. Currently employed at Grupo Centenario since July 2024, Giannina previously held positions at Arca Continental Lindley, where responsibilities included market analysis, KPI evaluation, and project development for promotional ROI measurement. Notable achievements encompass the development of an auto-audits project and campaign investment optimization. Giannina's career also features roles in marketing coordination, product marketing, and trade marketing across several companies, supported by a robust educational background in marketing, analytics, and business intelligence, with ongoing studies for a Master in Marketing and Commercial Management at Universidad del Pacífico.