João Cavalcante is an experienced product manager and mentor with expertise in supporting early-stage startups, particularly in market research, MVP development, and business modeling. Currently serving as a Specialist Product Manager at Grupo Boticário, João also mentors at Sebrae for Startups and Associação Brasileira de Startups, focusing on product management and MVP validation. Previous roles include Product Manager at Involves, where João led a team addressing routing challenges with AI, and at NZN, specializing in digital advertising solutions. As a co-founder of Cotabox, João played a crucial role in developing a procurement platform that achieved significant early revenue. João holds a degree in Business Management and Innovation from Fatec Sebrae and a Computer Technician diploma from ETEC Ferraz de Vasconcelos.