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Salma Hanan Cordero Beder is an accomplished marketing professional with extensive experience in leading brand and marketing strategies across various sectors. Currently serving as the Global Marketing Director at Grupo Bimbo since August 2023, Salma previously held the position of Brand Manager at Nestlé, where a focus on the chocolate segment and innovation pipeline was key. Salma's tenure at General Mills spanned several roles, culminating as Regional Sales Capabilities & CMI Manager, where expertise in consumer insights for snacks, cereals, and baking mixes was developed. Salma's earlier positions included various roles in brand and account management at companies such as Fruit of the Loom and Outstock Belts, S.A. Salma holds multiple degrees, including a Master's in Administration from Universitat Autònoma de Barcelona and a Bachelor in Marketing from Tecnológico de Monterrey.