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Julio Medrano has experience as a Digital Copywriter at WPP, working on projects for Royal Caribbean, KitKat, Crunch and Unicef. Julio later became a Creative Digital Strategist at NetFan Internacional, managing digital strategy and content for various brands. Currently, at Grupo Bimbo, Julio holds the positions of Head of Content and Brand Integration as well as Branded Content Manager for Barcel and Ricolino México, overseeing the creativity and performance of content across different media platforms.