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Eduardo Salgado has extensive experience in marketing within the food industry, currently serving as the Marketing Director for the Snack Bars Category at Grupo Bimbo since January 2014. Previously held positions include Marketing Manager for Gansito Marinela, focusing on the brand's development in the pastry category, and Marketing Grouper Manager for the Wholesale Channel, where strategic initiatives enhanced the portfolio of Bimbo and Marinela products. As a Senior Brand Manager, significant market share growth was achieved for the Pan Tostado and Pan Molido segments through innovation and effective communication strategies. Prior to Grupo Bimbo, Eduardo worked at Barcel S.A. De C.V. from June 2005 to December 2013, initially as an assistant brand manager and then as the Brand Manager for Chip's and Hot Nuts, where sales were increased significantly, supported by successful product launches.