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Pedro Mascarenhas has extensive experience in marketing and management, currently serving as a Board Member at APPM - Associação Portuguesa dos Profissionais de Marketing since April 2021 and as Marketing Director at Grupo Alves Bandeira since September 2016. Previously held senior roles at WTORRE S.A. as Senior Product Manager for Premium Seats & Suites, overseeing high-profile events, and at Sporting Clube de Portugal, where significant costs were reduced while revenue doubled through strategic program management. Pedro has also contributed to academia as a Professor in Sports Marketing at Trevisan Business School and Escola Superior de Publicidade and Marketing (ESPM). Educational qualifications include a Master of Science in Management and a Post Graduation in Management with Marketing Specialization from Iscte - Instituto Universitário de Lisboa, alongside a degree in Management from Nova School of Business and Economics.