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Cecilia Salazar is a seasoned professional with extensive experience in commercial and category management. Currently serving as Commercial Director at Grupo Aguaviento since September 2023, Cecilia previously held key roles at Henkel as Regional Modern Trade/Key Account Manager Sr., managing significant retail accounts and achieving substantial business growth. With a background in academia as an Online Teacher at Universidad del Valle de Mexico, Cecilia has also excelled at 3M, Sigma, and Cafinco S.A. de C.V., where notable achievements included market share increases and successful product launches. Cecilia holds a Master of Business Administration from Tecnológico de Monterrey and has relevant postgraduate training from The University of Texas-Pan American.