Justyna Palenica is an experienced Trade Marketing professional currently serving as a Trade Marketing Coordinator at Grupa Maspex since May 2016, holding previous positions as Senior Trade Marketing Specialist and Trade Marketing Specialist. Responsibilities include planning and organizing trade marketing campaigns for the Tymbark brand in modern trade networks, creating promotional calendars, managing the rollout of promotional materials, collaborating with external agencies for POS materials, and conducting onboarding training for new sales staff. Earlier experience includes coordinating audience engagement for TV programs at TVN Grupa Discovery and serving as an Extras Coordinator at Outside Casting, focusing on casting and coordinating film and television productions. Justyna holds a Master's degree in Media from Akademia Ignatianum w Krakowie, obtained from 2007 to 2012.
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