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Alpana Parida is a graduate from IIM (Ahmedabad) in 1985 and has a Bachelor’s degree in Economics from St.Stephen’s College, Delhi University. Over a 30 year marketing career, spanning USA and India; Smt. Alpana Parida has long believed that advertising no longer sells products and strong brands are built in culture. She helms India’s largest brand Strategy & Brand Design that has clients from PepsiCo, L&T, Mahindra, Godrej, NDDB and many others.