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Roger Mitchell comes from a strategic finance background, having been involved in financing innovation across creative industries like advertising, publishing and music at WPP, Panini and EMI. He was the founding CEO of the Scottish Premier League and represented Scotland on the UEFA Professional Football Committee. For 20 years, through his own advisory and investment business, he has invested in many of the most exciting SportTech startups, with successful exits. He co-founded the leading international sports business podcast AreYouNotEntertained, and is regularly included in lists of top influencers in sport.