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Aurore Anin is a seasoned B2B Marketing Manager at Groupon, overseeing global sales enablement across 13 countries since April 2016. Responsibilities include the launch of new B2B channels, go-to-market strategies, and team management, contributing to significant achievements such as a tiered offering initiative that drove North American closures by 12%. Aurore also serves as the Global Co-Chair of the Women & Allies Employee Resource Group and leads office culture initiatives in the Dublin HQ, with impactful results in employee engagement and charity support. Previous roles include Customer Engagement Manager at CurrencyFair.com, Global Engagement Program Manager at Groupon, and Loyalty Program Manager at Mobistar, demonstrating a robust background in marketing, customer acquisition, and event management. Aurore holds a Master's Degree in International Marketing and Translations from ISIT.