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Pooja Vichare is an experienced professional in the digital marketing and media industry, currently serving as Business Director at Madison World since August 2023. Prior to this role, Pooja held various positions at GroupM from November 2019, including Associate Business Director and Business Group Head, managing clients in sectors such as FMCG, insurance, and travel. Pooja also has experience as Senior Manager Digital at Ethinos and has served in multiple roles at GroupM, iProspect, and ReachLocal, focusing on paid media and digital strategy. Pooja earned a Bachelor of Engineering in Computer Science from the University of Mumbai and completed secondary education at St. Xavier's High School, India.