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Chris Frey currently serves as the Client Investment Lead at GroupM, focusing on multi-channel investments for Airbnb since September 2023. Prior to this role, Chris worked at Essence as a Planning Director for media, overseeing clients such as Discord and Clif Bar from February 2021 to November 2023. With extensive experience in media strategy, Chris held positions at AKQA as Media Director and Associate Media Director, contributing to clients including Gap, Old Navy, and Nike. Chris also provided business and marketing consultancy for cannabis brands and managed cannabis cultivation operations at Farmer's Reserve. Chris's career began at Goodby Silverstein & Partners as a Communication Strategist, following a degree in Business Administration with a focus on Marketing and Management from the University of Montana.