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Ashita Arora is a performance marketing senior consultant at GroupM Nexus, bringing a wealth of experience in digital marketing. Previously, Ashita served as a digital marketing and research senior associate at Google Operations Center and held roles as a team coach for Google Ads and a Google Ads specialist at FIS. Ashita holds an MBA in Business from SVKM's Narsee Monjee Institute of Management Studies, expected to be completed in June 2024, and a Bachelor's degree in Commerce from the University of Delhi, obtained in 2019.