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Loharano Tiana RABODOHAINGO is an experienced marketing professional with extensive expertise in trade marketing, having held various consultant roles since 2014. Currently serving as the Responsable Marketing for EDL Groupe, responsible for marketing strategies across four companies within the group, Loharano also provides consultancy for new product launches at Food and Beverage and Salone. A seasoned entrepreneur, Loharano manages Cristal Hôtel Antsirabe, focusing on marketing mix implementation and client portfolio development. Previous roles include program leadership at Brasseries STAR Madagascar, overseeing national promotional activities, and a brief consultancy for REELMADA on product launches. Loharano's academic background includes a Licence in Sciences de Gestion from Université de Montpellier and a BAC+3 in Communication from ESSVA.