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Kerry Parkin is the Founder and CEO of Sway UK, a unique communications agency established in April 2024. Additionally, Kerry serves as a PR and Communications Human at GROUP OF HUMANS® and as a Board Advisor for Survivors of Bereavement by Suicide, leading communications strategies to enhance awareness and support. Previously held roles include Global Corporate Communications at Allwyn, where Kerry established a global communications function, and Global Communications Director at Zip Co, focusing on reputation in the BNPL sector. With experience as Managing Director at Teneo UK and in various leadership positions at HMD Global, Costa Coffee, and Pernod Ricard Winemakers, Kerry has a strong background in reputation management and brand communication. Kerry holds a BSc in Psychology from the University of Nottingham.