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Chanda Bhatt is an accomplished professional with extensive experience in product development, merchandising, and strategic alliance management across various sectors. Currently serving as General Manager of Strategic Alliance at Group Bayport since June 2024, Chanda previously held significant roles such as Director of Product Development, Buying & Sourcing at All Flags Signs and Banners from November 2020 to July 2024, and Head of Product Sourcing and Buying at Group Bayport from September 2018 to November 2020. Earlier experience includes serving as E-Commerce Category Manager at Snapdeal, where Chanda developed a category growth strategy that led to a 25% sales increase, and as Category Development Head at Kewal Kiran Clothing Limited. Chanda's academic credentials include an MBA in Marketing from N.L. Dalmia Institute of Management Studies and Research and a Post Graduation in Management from the University of Mumbai.