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Mckenna Bailey is a seasoned marketing professional with extensive experience in content strategy and brand development. Currently serving as Marketing Content Manager at GroundTruth since October 2023, Mckenna previously held the position of Brand and Content Marketing Lead at Retain.ai, where responsibilities included building brand positioning, crafting content strategies, and collaborating with vendors to achieve KPIs. Mckenna's earlier roles included Content Marketing Manager at Gainsight, where team management and content creation for various platforms were key tasks, and Sr. Content Marketing Strategist at Virtuous, focusing on demand generation strategies. A background in content creation began at SheKnows Media, with a degree in English Language and Literature from Arizona State University.